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Author : "Kotler, Phillip"
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Principles of Marketing; 2nd ed.
Author(s) : Kotler, Phillip
Publish Year : 1983
Marketing Models
Author(s) : Kotler, Phillip - Lilien, Gary L. - Moorthy, K. Sri
Publish Year : 1992
Manajemen Pemasaran: Analisis, Perencanaan, Implementasi, dan Kontrol Jilid I= Marketing Management 9.ed.
Author(s) : Kotler, Phillip - Rusli - Teguh, Hendra (penerjemah)
Publish Year : 1997