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| Title | Romancing the Customer : Memaksimalkan Nilai Merek Melalui Kekuatan Relationship Management |
| Edition | 1 |
| Call Number | |
| ISBN/ISSN | |
| Author(s) | Temporal, Paul Trott, Martin |
| Subject(s) | MANAGEMENT |
| Classification | 658 |
| Series Title | GMD | Buku |
| Language | Indonesia |
| Publisher | Salemba Empat |
| Publishing Year | 2002 |
| Publishing Place | Jakarta |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | 1.CRM & nilai merek; 2. Manfaat CRM dlm Pembangunan Merek; 3. Mengorganisasikan Manajemen Merek & CRM; 4. Membangun Nilai Merek melalui Prifitabilitas Pelanggan; 5. Tantangan-tantangan bagi Permerekan & CRM. |
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