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| Title | Market-Based Management : Strategies for Growing Customer Value and Profitability, 2nd.ed. |
| Edition | 2 |
| Call Number | |
| ISBN/ISSN | |
| Author(s) | Best, Roger J. |
| Subject(s) | MARKETING-MANAGEMENT |
| Classification | 658.8 |
| Series Title | GMD | Buku |
| Language | Inggris |
| Publisher | Prentice Hall |
| Publishing Year | 2000 |
| Publishing Place | New Jersey |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | 1. Market-Based Management; 2. Market Analysis; 3. Tactical Marketing Strategies; 4. Strategic Market Planning; 5. Market Planning, Implementation, and Performance;… |
| Image | ![]() |
| File Attachment | LOADING LIST... |
| Pembimbing | |
| Volume | |
| Availability | LOADING LIST... |
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