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Market-Based Management : Strategies for Growing Customer Value and Profitability, 2nd.ed.
 
 
 
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Title Market-Based Management : Strategies for Growing Customer Value and Profitability, 2nd.ed.
Edition 2
Call Number
ISBN/ISSN
Author(s) Best, Roger J.
Subject(s) MARKETING-MANAGEMENT
Classification 658.8
Series Title
GMD Buku
Language Inggris
Publisher Prentice Hall
Publishing Year 2000
Publishing Place New Jersey
Collation
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Specific Detail Info 1. Market-Based Management; 2. Market Analysis; 3. Tactical Marketing Strategies; 4. Strategic Market Planning; 5. Market Planning, Implementation, and Performance;…
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