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Title | Market-Based Management : Strategies for Growing Customer Value and Profitability, 2nd.ed. |
Edition | 2 |
Call Number | |
ISBN/ISSN | |
Author(s) | Best, Roger J. |
Subject(s) | MARKETING-MANAGEMENT |
Classification | 658.8 |
Series Title | GMD | Buku |
Language | Inggris |
Publisher | Prentice Hall |
Publishing Year | 2000 |
Publishing Place | New Jersey |
Collation | |
Abstract/Notes | |
Specific Detail Info | 1. Market-Based Management; 2. Market Analysis; 3. Tactical Marketing Strategies; 4. Strategic Market Planning; 5. Market Planning, Implementation, and Performance;… |
Image | |
File Attachment | LOADING LIST... |
Pembimbing | |
Volume | |
Availability | LOADING LIST... |
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