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| Title | Service Management and Marketing : A Customer Relationship Managemnt Approach, 2nd.ed. |
| Edition | 2 |
| Call Number | |
| ISBN/ISSN | |
| Author(s) | Gronroos, Christian |
| Subject(s) | CUSTOMER SERVICE SERVICE INDUSTRIES-MARKETING |
| Classification | 658.8 |
| Series Title | GMD | Buku |
| Language | Inggris |
| Publisher | John Wiley & Sons |
| Publishing Year | 2000 |
| Publishing Place | chichester |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | 1. The Service and Relationship Imperative : Managing in Service Competition; 2. Managing Customer Relationship : An Alternative Paradigm in Management and Marketing; 3. The Nature of Services and Service Consuption, and its Marketing Consequences; 4. Service and Relationship Quality; 5. Quality Management in Services;… |
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