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| Title | Marketing Management, 11th.ed. |
| Edition | 11 |
| Call Number | |
| ISBN/ISSN | |
| Author(s) | Kotler, Philip |
| Subject(s) | MARKETING MANAGEMENT |
| Classification | 658.8 |
| Series Title | GMD | Buku |
| Language | Inggris |
| Publisher | Prentice Hall |
| Publishing Year | 2003 |
| Publishing Place | New Jersey |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | 1. Understanding Marketing Management; 2. Analyzing Marketing Oppurtunities; 3. Developing Market Strategies; 4. Shaping the Market Offering; 5. Managing and Delivering Marketing Programs. |
| Image |  |
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| Pembimbing | |
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