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Title | Strategic Management : Strategic Formulation and Implementation, 3rd.ed. |
Edition | 3 |
Call Number | |
ISBN/ISSN | |
Author(s) | Pearce, John A. (II) Robinson, Richard B (Jr) |
Subject(s) | STRATEGIC MANAGEMENT |
Classification | 658.401 |
Series Title | GMD | Buku |
Language | Inggris |
Publisher | AITBS |
Publishing Year | 2003 |
Publishing Place | New Delhi |
Collation | |
Abstract/Notes | |
Specific Detail Info | 1. The Nature and Value of Strategic Management; 2. The Strategic Management Process; 3. Defining the Company Mission; 4. Assesing the External Environment; 5. Industry Analysis; 6. Evaluating the Multinational Environment; 7. Environmental Forecasting; 8. The Company Profile : Internal Analysis of the Firm;… |
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