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| Title | Business Market Management : Understanding, Creating, and Delivering Value, 2nd.ed. |
| Edition | 2nd.ed. |
| Call Number | |
| ISBN/ISSN | |
| Author(s) | Anderson, James C. Narus, James A. |
| Subject(s) | BUSINESS MARKET MANAGEMENT |
| Classification | 658.8 |
| Series Title | GMD | Buku |
| Language | Inggris |
| Publisher | Prentice Hall |
| Publishing Year | 2004 |
| Publishing Place | New Jersey |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | 1. Business Market Management : Guiding Principles; 2. Market Sensing : Generating and Using Knowledge About the Market; 3. Understanding Firms as Customers; 4. Craffing Market Strategy; 5. Managing Market Offerings; 6. New Offering Realization;… |
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