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| Title | Customer Equity : Building and Managing Relationships as Valuable Assets |
| Edition | 1st.ed. |
| Call Number | |
| ISBN/ISSN | |
| Author(s) | Blattberg, Robert C. Getz, Gary Thomas, Jacquelyn S. |
| Subject(s) | CUSTOMER SERVICE MARKETING RELATIONSHIP MARKETING |
| Classification | 658.812 |
| Series Title | GMD | Buku |
| Language | Inggris |
| Publisher | Harvard Business School |
| Publishing Year | 2001 |
| Publishing Place | Boston |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | 1. A New Marketing System; 2. Customer Strategies; 3. Managing by Customer Equity. |
| Image |  |
| File Attachment | LOADING LIST... |
| Pembimbing | |
| Volume | |
| Availability | LOADING LIST... |
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