RECORD DETAIL
Back To Previous
Back To Previous
Title | Customer Equity : Building and Managing Relationships as Valuable Assets |
Edition | 1st.ed. |
Call Number | |
ISBN/ISSN | |
Author(s) | Blattberg, Robert C. Getz, Gary Thomas, Jacquelyn S. |
Subject(s) | CUSTOMER SERVICE MARKETING RELATIONSHIP MARKETING |
Classification | 658.812 |
Series Title | GMD | Buku |
Language | Inggris |
Publisher | Harvard Business School |
Publishing Year | 2001 |
Publishing Place | Boston |
Collation | |
Abstract/Notes | |
Specific Detail Info | 1. A New Marketing System; 2. Customer Strategies; 3. Managing by Customer Equity. |
Image | ![]() |
File Attachment | LOADING LIST... |
Pembimbing | |
Volume | |
Availability | LOADING LIST... |
Back To Previous |