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| Title | Customer-Centric Product Definitiion : The Key to Great Product Development |
| Edition | 1st.ed. |
| Call Number | |
| ISBN/ISSN | |
| Author(s) | Mello, Sheila |
| Subject(s) | CUSTOMER RELATIONS NEW PRODUCTS-PLANNING |
| Classification | 658.575 |
| Series Title | GMD | Buku |
| Language | Inggris |
| Publisher | Amacom |
| Publishing Year | 2001 |
| Publishing Place | New York |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | 1. Introd. : Market-Driven Product Definition : The Key to Defuzzing the Fuzzy Front End; 2. The Case for Marked-Driven Product Definition : The Universial Problem; 3. Applying the Timeless Seven Ps : Beginning at the Beginning; 4. The Customer Visit : Who is the Customer ?; 5. Understanding the Voice of the Customer : Hearing what Customers Are Really Saying;… |
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