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| Title | The CRM Handbook : A Business Guide to Costumer Relationship Management |
| Edition | |
| Call Number | |
| ISBN/ISSN | |
| Author(s) | Dyche, Jill |
| Subject(s) | CUSTOMER RELATIONS MANAGEMENT |
| Classification | 658.812 |
| Series Title | GMD | Buku |
| Language | Inggris |
| Publisher | Addison Wesley |
| Publishing Year | 2002 |
| Publishing Place | New Jersey |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | 1. Hello, Goodbye: The New Spin on Customer Lolalty; 2. CRM in Marketing; 3. CRM and Customer Service; 4. Sales Force Automation; 5. CRM in E-Business; 6. Analytical CRM; 7. Planning Your CRM Program; 8. Choosing Your CRM Tool; 9. Managing Your CRM Project; 10. Your CRM Future. |
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