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| Title | Services Marketing : Integrating Customer Focus Across the Firm, 3rd.ed. |
| Edition | 3rd.ed. |
| Call Number | |
| ISBN/ISSN | |
| Author(s) | Bitner, Mary Jo Zeithaml, Valarie A. |
| Subject(s) | CUSTOMER MARKETING SERVICES-INDUSTRIES-MARKETING |
| Classification | 658.8 |
| Series Title | GMD | Buku |
| Language | Inggris |
| Publisher | McGraw Hill |
| Publishing Year | 2003 |
| Publishing Place | Boston |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | 1. Focus on The Customer; 2. Listening to Customer Requirements; 3. Aligning Strategy, Service Design, and Standart; 4. Delivering and Performing Service; 5. Managing Services Promises; 6. The Big Picture-Closing All the Gaps |
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