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| Title | Services Marketing : People, Technology, Strategy, 5th.ed. |
| Edition | 5th.ed. |
| Call Number | |
| ISBN/ISSN | |
| Author(s) | Lovelock, Crhistopher Wirtz, Jochen |
| Subject(s) | SERVICE MARKETING |
| Classification | 658.8 |
| Series Title | GMD | Buku |
| Language | Inggris |
| Publisher | Prentice Hall |
| Publishing Year | 2004 |
| Publishing Place | Singapore |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | 1. Understanding Service Product, Consumers, and Markets; 2. Key Elements of Services Marketing; 3. Managing the Service Delivery Process; 4. Implementing Services Marketing;… |
| Image |  |
| File Attachment | LOADING LIST... |
| Pembimbing | |
| Volume | |
| Availability | LOADING LIST... |
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