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| Title | Riset Pemasaran : Konsep dan Aplikasi dengan SPSS |
| Edition | |
| Call Number | |
| ISBN/ISSN | |
| Author(s) | Santoso, Singgih Tjiptono, Fandy |
| Subject(s) | MARKETING |
| Classification | 658.8 |
| Series Title | GMD | Buku |
| Language | Indonesia |
| Publisher | Elex media Komputindo |
| Publishing Year | 2001 |
| Publishing Place | Jakarta |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | 1. Peranan dan Proses Riset Pemasaran; 2. Perumusan Masalah Riset Pemasaran; 3. Penentuan Desain Riset; 4. Perancangan Metode Pengumpulan Data; 5. Perancangan Sampel dan Pengumpulan Data; 6. Analisis Data; 7. Penyusunan Laporan Riset |
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