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Title | Data Mining and Business Intelligence : A Guide to Productivity |
Edition | |
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ISBN/ISSN | |
Author(s) | Hopotroff, Richard Kudyba, Stephan |
Subject(s) | BUSINESS-COMPUTER NETWORK RESOURCES MIS |
Classification | 658.056 3 |
Series Title | GMD | Buku |
Language | Inggris |
Publisher | Idea Group |
Publishing Year | 2001 |
Publishing Place | Hershey |
Collation | |
Abstract/Notes | |
Specific Detail Info | 1. An Introductionto Information Technologi and Business Intelligen; 2. data Mining Define; 3. Steps to Success for the Mining Process; 4. Essential Mining Approaches to Problem Solving; 5. A closer look at Marketing/Advertising, Promotions and Pricing Polities Using Econometric Based Modeling; 6. Turning Your Brick and Mortar into a Click and Mortar; 7. Improving the Web Experience Through Real-Time Analysis (A Market Approuch); 8. Bringing it All Together (Data Mining on an Enterprise Level); 9. What the Future Holds for Data Mining |
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