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| Title | Data Mining Cookbook ; Modeling Data for Marketing, Risk, and Customer Relationship Management |
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| Call Number | |
| ISBN/ISSN | |
| Author(s) | Rud, Olivia Parr |
| Subject(s) | Data Mining |
| Classification | 006.3 |
| Series Title | GMD | Buku |
| Language | Inggris |
| Publisher | John Wiley & Sons |
| Publishing Year | 2001 |
| Publishing Place | New York |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | 1. Setting the Objective; 2. Selecting the Data Sources; 3. Preparing the data for Modeling; 4. Selection and Transforming the Variables; 5. Processing and Evaluating the Model; 6. Validating the Model; 7. Implementing and Maintaining the Model; 8. Understanding Your Customer : Profiling and Segmentation; 9. Targeting New Prospects : Modeling Response; 10. Avoiding High-Risk Customers : Modeling Risk; 11. Retaining Profitable Customers : Modeling Chum; 12.Targeting Profitable Customer : Modeling Lifetime Value; 13. Fast Food : Modeling on the Web |
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