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| Title | Global and Transnational Business : Strategy and Management, 2nd.ed. |
| Edition | |
| Call Number | |
| ISBN/ISSN | |
| Author(s) | Stonehouse, George [et.al] |
| Subject(s) | INTERNATIONAL BUSINESS ENTERPRISES STRATEGIC PLANNING |
| Classification | 658.401 2 |
| Series Title | GMD | Buku |
| Language | Inggris |
| Publisher | John Wiley & Sons |
| Publishing Year | 2004 |
| Publishing Place | New Jersey |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | 1. Strategic and Management Issues in Global and Transnational Business; 2. From National Culture to Global Vision; 3. Analysis of the Global Business; 4. Analysis of the Competitive Environment; 5. Analysis of the Global Macroenvironment; 6. Global and Transnational Strategy; 7. Global and Transnational Market-Servicing Strategies; 8. Global Production and Logistic Management;… |
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