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| Title | Marketing 3.0: Values-Driven Marketing |
| Edition | |
| Call Number | |
| ISBN/ISSN | |
| Author(s) | Kertajaya, Hermawan Kotler, Philip |
| Subject(s) | MARKETING |
| Classification | 658.8 |
| Series Title | GMD | Buku |
| Language | Inggris |
| Publisher | Gramedia Pustaka Utama |
| Publishing Year | 2007 |
| Publishing Place | Jakarta |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | 1. The Business Landscape and the Strategic Imperatives; 2. The Guiding Principles; 3. Values-Driven Marketing in Practice; 4. Putting it All together: Ten Credos of Values-Driven Marketing |
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