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Manajemen Usahawan Indonesia
 
 
 
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Title Manajemen Usahawan Indonesia
Edition 01/2006
Call Number
ISBN/ISSN
Author(s) Makaliwe, Willem A.
Subject(s) BUSINESS
Classification 389/j/RBTI/2006
Series Title
GMD Jurnal
Language Indonesia
Publisher Lembaga Managemen FE-UI
Publishing Year 2006
Publishing Place Jakarta
Collation
Abstract/Notes
Specific Detail Info 1. Customer Concept atau Marketing Concept?; 2. Apakah Customer Concept Mampu Menjadi Falsafat Penggerak Pemasaran yang Baru?; 2. Customer Behavior: A New Development of Customer Search Behavior Typology; 3. Task Reparation between Headquarter and Subsidiary during NPL Decision: Subsidiary Costomer Goods Contexs; 4. Metode Penghitungan Indeks Pasar Saham; 5. Kepemimpinan Transformasional dan Kharismatik terhadap Perilaku Kerja dan Kinerja Karyawwan: Studi Kasus; 6. Strategi Pemasaran Pariwisata: Segmentatio, Target Market, Positioning dan Market Mix
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