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| Title | Marketing Research: An Applied Orientation, 6th.ed. |
| Edition | 6th.ed. |
| Call Number | 0000001811 |
| ISBN/ISSN | |
| Author(s) | Malhotra, Naresh K. |
| Subject(s) | MARKETING RESEARCH |
| Classification | 658.53 Mal m |
| Series Title | GMD | Buku |
| Language | Inggris |
| Publisher | Prentice Hall |
| Publishing Year | 2010 |
| Publishing Place | New Jersey |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | 1. Introduction and Early Phases of Marketing Research; 2. Research Design Formulation; 3. Data Collection, Preparation, Analysis, and Reporting; 4. Cases |
| Image |  |
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