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Title | Marketing: An Introduction, 10th.ed. |
Edition | 10th.ed. |
Call Number | 0000001824 |
ISBN/ISSN | |
Author(s) | Kotler, Philip Armstrong, Gary |
Subject(s) | MARKETING |
Classification | 658.8 Kot m |
Series Title | GMD | Buku |
Language | Inggris |
Publisher | Prentice Hall |
Publishing Year | 2011 |
Publishing Place | Boston |
Collation | |
Abstract/Notes | |
Specific Detail Info | 1. Defining Marketing and The Marketing Process; 2. Understanding the Marketing and Consumers; 3. Designing a Customer-Driven Marketing Strategy and Integrated Marketing Mix; Extending Marketing |
Image | |
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Volume | |
Availability | LOADING LIST... |
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