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Integrated Advertising, Promotion, and Marketing Communications,5th.ed.
 
 
 
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Title Integrated Advertising, Promotion, and Marketing Communications,5th.ed.
Edition 5th.ed.
Call Number 0000001841
ISBN/ISSN 979-0-273-75328-5
Author(s) Clow, Kenneth E.
Baack, Donald
Subject(s) MARKETING
Classification 659.1 Clo i
Series Title
GMD Buku
Language Inggris
Publisher Pearson Education
Publishing Year 2012
Publishing Place Boston
Collation 25 cm : 463hal, subjek index
Abstract/Notes he IMC Foundation; 2. IMC Advertising Tools; 3. IMC Media Tools; 4. IMC Promotional Tools; 5. IMC Ethics, Regulatiion, and Evaluation
Specific Detail Info The IMC Foundation; 2. IMC Advertising Tools; 3. IMC Media Tools; 4. IMC Promotional Tools; 5. IMC Ethics, Regulatiion, and Evaluation
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