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Title | Integrated Advertising, Promotion, and Marketing Communications,5th.ed. |
Edition | 5th.ed. |
Call Number | 0000001841 |
ISBN/ISSN | 979-0-273-75328-5 |
Author(s) | Clow, Kenneth E. Baack, Donald |
Subject(s) | MARKETING |
Classification | 659.1 Clo i |
Series Title | GMD | Buku |
Language | Inggris |
Publisher | Pearson Education |
Publishing Year | 2012 |
Publishing Place | Boston |
Collation | 25 cm : 463hal, subjek index |
Abstract/Notes | he IMC Foundation; 2. IMC Advertising Tools; 3. IMC Media Tools; 4. IMC Promotional Tools; 5. IMC Ethics, Regulatiion, and Evaluation |
Specific Detail Info | The IMC Foundation; 2. IMC Advertising Tools; 3. IMC Media Tools; 4. IMC Promotional Tools; 5. IMC Ethics, Regulatiion, and Evaluation |
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