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| Title | Marketing Engineering : Computer-Assisted Marketing Analysis and Planning |
| Edition | |
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| ISBN/ISSN | |
| Author(s) | Lilien, Gary L Rangaswamy Arvind |
| Subject(s) | DECISION MAKING MARKETING |
| Classification | 658.802 |
| Series Title | GMD | Buku |
| Language | Inggris |
| Publisher | Addison-Wesley Educational Publishers |
| Publishing Year | 1998 |
| Publishing Place | New York |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | 1. Marketing Engineering : From Mental Models to Decision Models; 2. Tools for Marketing Engineering : Market Response Models; 3. Developing Market Strategies;… |
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