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| Title | Principles of Service Marketing and Management, 2nd.ed. |
| Edition | 2 |
| Call Number | |
| ISBN/ISSN | |
| Author(s) | Lovelock, Christopher Wright, Laurent |
| Subject(s) | MARKETING - MANAGEMENT |
| Classification | 658.8 |
| Series Title | GMD | Buku |
| Language | Inggris |
| Publisher | Prentice Hall |
| Publishing Year | 2002 |
| Publishing Place | New Jersey |
| Collation | |
| Abstract/Notes | |
| Specific Detail Info | 1. Understanding Service; 2. The Service Customer; 3. Service Marketing Strategy; 4. Service Delivery Issues; 5. Integrating Marketing, Operations, and Human Resources. |
| Image |  |
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| Pembimbing | |
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| Availability | LOADING LIST... |
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