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Principles of Service Marketing and Management, 2nd.ed.
Author(s) : Lovelock, Christopher - Wright, Laurent
Publish Year : 2002
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Service Marketing : People, Technology, Strategy
Author(s) : Lovelock, Cristopher
Publish Year : 2001
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Supply Chain Management : Strategy, Planning, and Operation
Author(s) : Chopra, Sunil - Meindl, Peter
Publish Year : 2001
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Supply Chain Redesign : Transforming Supply Chains into Integrated Value Systtems
Author(s) : Handfield, Robert B. - Nichols, Ernest L.
Publish Year : 2002
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Supply Chain Management : Strategy, Planning, and Operation, 2nd.ed.
Author(s) : Chopra, Sunil - Meindl, Peter
Publish Year : 2004
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Market-Based Management : Strategies for Growing Customer Value and Profitability, 2nd.ed.
Author(s) : Best, Roger J.
Publish Year : 2000
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Marketing for the Manufacturer
Author(s) : Peter, J. Paul
Publish Year : 1992
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Service Management and Marketing : A Customer Relationship Managemnt Approach, 2nd.ed.
Author(s) : Gronroos, Christian
Publish Year : 2000
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Marketing Management, 11th.ed.
Author(s) : Kotler, Philip
Publish Year : 2003
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Customer Equity : Building and Managing Relationships as Valuable Assets
Author(s) : Blattberg, Robert C. - Getz, Gary - Thomas, Jacquelyn S.
Publish Year : 2001
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