Ruang Baca Jurusan Teknik Industri | Institut Teknologi Sepuluh Nopember :: OPAC

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Ruang Baca Jurusan Teknik Industri | Institut Teknologi Sepuluh Nopember :: OPAC

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Subject : "MARKETING"

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Customer Relationship Management

Author(s) : Anderson, Kristin - Kerr, Carol

Publish Year : 2002

Managing Customer Relationships: A Strategic Framework

Author(s) : Peppers, Don - Rogers, Martha

Publish Year : 2004

Retailing Management : Text & Cases

Author(s) : Pradhan, Swapna

Publish Year : 2004

Services Marketing : Integrating Customer Focus Across the Firm, 3rd.ed.

Author(s) : Bitner, Mary Jo - Zeithaml, Valarie A.

Publish Year : 2003

Services Marketing : People, Technology, Strategy, 5th.ed.

Author(s) : Lovelock, Crhistopher - Wirtz, Jochen

Publish Year : 2004

Riset Pemasaran : Konsep dan Aplikasi dengan SPSS

Author(s) : Santoso, Singgih - Tjiptono, Fandy

Publish Year : 2001

Manajemen Pemasaran untuk Engineering, ed. 1

Author(s) : Nasution, Arman Hakim - Sudarso, Indung - Trisunarno, Lantip

Publish Year : 2006

Supply Chain Management : Strategy, Planning & Operations, 3rd.ed.

Author(s) : Chopra, Sunil - Meindl, Peter

Publish Year : 2007

Food Supply Chain Management

Author(s) : Bourlakis, Michael A. - Weightman, Paul W.H

Publish Year : 2004

Marketing 3.0: Values-Driven Marketing

Author(s) : Kertajaya, Hermawan - Kotler, Philip

Publish Year : 2007

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