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Proses Evaluasi dan Seleksi Segmen Market yang Terbaik dengan Menggunakan Pendekatan Fuzzy dan Lima Model Kekuatan Persaingan Porter (Studi Kasus : Industri Furnitur CV Sari Tanah 59 Malang)
Pembimbing : Dr. Ir. Patdono Suwignjo, M.Eng.Sc;Yudha Prasetyawan, ST., M.Eng
Publish Year : 2008
Evaluasi dan Seleksi Segmentasi Pasar Product Family dengan Menggunakan Metode Fuzzy Clustering (Studi Kasus : PT. Megacahaya Teknikatama)
Pembimbing : Dr. Ir. Patdono Suwignjo, M.Eng.Sc;Ir. Budi Santosa, M.Sc., Ph.D.
Publish Year : 2008
The Discipline of Market Leaders : Choose Your Customers, Narrow Your Focus, Dominate Your Market
Publish Year : 1997