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Ruang Baca Jurusan Teknik Industri | Institut Teknologi Sepuluh Nopember :: OPAC
 
 
 
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Subject : "MARKETING RESEARCH"
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Marketing Research: An Applied Orientation, 6th.ed.
Author(s) : Malhotra, Naresh K.
Publish Year : 2010
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Marketing Research: measurement and methods.5th.ed
Author(s) : Hawkins, Del I - Tull, Donald S
Publish Year : 1990
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Riset Pemasaran: pendekatan terpadu. ed.3
Author(s) : Kinnear, Thomas C. - Taylor, James R
Publish Year : 1995
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Audit Strategi dan Taktik Pemasaran dengan Menggunakan Metode Marketing Plus 2000 Guna Mendapatkan Posisi dan Orientasi Bisnis Perusahaan (Studi Kasus PT. Semesta Nustra Distrindo, Surabaya)
Author(s) : Zainal Makarim
Publish Year : 2001
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Penentuan Probabilitas Pembelian Suatu Produk Berdasarkan Multiatribut dengan Menggunakan Metode Brand Choice Model (Studi Kasus : Kartu Pra Bayar Mentari Satelindo GSM)
Author(s) : Wahyu Mujarudin
Pembimbing : Dr. Ir. Udisubakti C.,M.EngSc.
Publish Year : 2002
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